The House of Fragrance and Beauty

Photo: Markus Gröteke
ABOUT
Introducing: The House of Fragrance and Beauty
As part of this next chapter, we are thrilled to launch The House of Fragrance and Beauty in Autumn 2025 — in partnership with The Fragrance Foundation and the VKE.
This exclusive one-day event, held during The Beauty Days at AMTSALON, will bring together beauty professionals under one roof, offering media and guests the opportunity to discover an exceptional range of brands across hair, cosmetics, skincare, technology, wellbeing, health, and spa.
Spanning four stories, the venue will feature a curated selection of leading beauty and fragrance brands, complemented by expert-led masterclasses and insightful panel discussions.
Building on the success of The Press Days and The Beauty Days, we are proud to elevate the platform to the next level — celebrating the beauty industry through connection, collaboration, and innovation.

PARTICIPANTS
ÄESTHETIKWELT BERLIN / AHAVA / BEAUTIFUL PERFORMANCE / CILOLA / DALUMA - 360° VISIONARY SELF CARE / DOCTORS BAY / DR. EMI ARPA SKIN / DR. VIE / ELIZABETH ARDEN / FAIRMENT / FFD SPACE / GLOWY / GROWN ALCHEMIST / HAAREMACHER / HADENSEE / IL MAKIAGE / MASALI / NOBILIS GROUP / RECOVER SOCIETY / SAVINO / THE CORE WE CARE / TREATWELL & SALON GUESTS / VKE / YVONNE KOLLOSCHE


