The Press Days

Launched in 2007 by Clare Langhammer, THE PRESS DAYS began as the Berlin Press Days. It quickly grew into a national platform, evolving into the German Press Days and later FCG x Press Days in collaboration with the Fashion Council Germany.

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Repositioned in 2023 as THE PRESS DAYS, the event is now a key fixture in the fashion and beauty calendar. Held twice a year in Berlin, it welcomes hundreds of guests, including media representatives, creators, influencers, stylists, photographers, buyers, and industry professionals from Germany, Austria, and Switzerland.

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Over the course of two days, participants visit the showrooms of selected PR agencies and brands to preview new collections, explore upcoming trends, and build meaningful industry connections. The event also features a networking dinner on the first evening, offering an intimate setting for exchange and collaboration. As the industry continues to evolve, so does THE PRESS DAYS. With a renewed focus on community building, media engagement, and business growth, the event remains a trusted, future-forward platform at the intersection of fashion, lifestyle, beauty, interior, technology, and communication.