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In April 2007, Berlin's fashion and lifestyle PR agencies merged for the first time to form the “Berlin Press Days“, the “German Press Days” followed by the "FCG X PRESS DAYS" supported by Fashion Council Germany (FCG). Journalists from Germany, Austria and Switzerland visit the showrooms of the participating PR agencies and brands within two days to see and experience current trends, collections and highlights. Since October 2023, the initiator of the “Berlin & German Press Days" and "FCG X PRESS DAYS", Clare Langhammer from FakePR, repositioned the Press Days. Since then THE PRESS DAYS have proved to be an important and productive part of the fashion calendar for the media landscape.

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THE PRESS DAYS is a two-day event for representatives of the print and online media in Berlin. Media and fashion- & beauty professionals from all over Germany, Austria and Switzerland travel to the capital to discover the new collections of the participating agencies and brands. On the first evening, THE PRESS DAYS host a dinner for all participants, offering the opportunity to exchange ideas and network in an intimate atmosphere.

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Eligible participants are PR agencies, fashion, beauty and accessory brands as well as sponsors.